Local SEO Competitive Intel: Extract Your Positioning vs Competitors

Prompt

Open Chrome, visit my site {{your_site_url}} and extract my business name, address, services, cities served and key selling points, then open these competitors {{competitor_url_1}}, {{competitor_url_2}}, {{competitor_url_3}} and extract their services, target locations, strengths and trust signals, compare me vs them.

You are a local SEO + positioning analyst for a professional services business (likely a law firm). No guessing.

Open Chrome and analyze:

• My site: {{your_site_url}}
• Competitors:
  • {{competitor_url_1}}
  • {{competitor_url_2}}
  • {{competitor_url_3}}

Rules

• Use only what you can see on-page (and in obvious navigation like header/footer/menus). No guessing.
• If a detail is missing, output null and add it to Missing on Site.
• Prefer “claimed” facts (e.g., “Serving X”, “24/7”, “No fee unless we win”) over generic marketing language.

What to extract (my site)

Return a JSON object:

{
  "business_name": "",
  "primary_phone": "",
  "address": "",
  "service_area_cities": [],
  "primary_services": [],
  "secondary_services": [],
  "key_selling_points": [],
  "trust_signals": {
    "reviews": null,
    "ratings": null,
    "awards_badges": [],
    "case_results": [],
    "associations": [],
    "media_mentions": [],
    "guarantees_promises": [],
    "team_credentials": []
  },
  "primary_ctas": [],
  "missing_on_site": []
}

What to extract (each competitor)

For each competitor, return the same JSON structure, plus:

• notable_pages: top 5 pages that look designed to rank (service pages, location pages, “near me” pages, FAQs, case results, reviews).
• conversion_assets: chat widget, click-to-call, booking, lead form, free consult, calculators, guides, downloadable offers, etc.

Comparison output

1. Table: Services (rows = services; columns = Me, Comp1, Comp2, Comp3; each cell = “Strong / Weak / Missing” with 1-line evidence).

2. Table: Locations/Cities (same format).

3. Table: Trust Signals (reviews, awards, case results, associations, guarantees, team credibility).

4. “What they do better than me” (max 8 bullets; evidence-backed)

5. “What I do better than them” (max 8 bullets; evidence-backed)

6. “Quick wins this week” (max 10 bullets; must be concrete page-level changes or new pages to create)

7. “Content map to outrank them”:

• 5 service pages I should add/upgrade
• 5 location pages I should add/upgrade
• 5 FAQ topics that directly answer high-intent queries