Prompt

Competitor Website Gap Audit (Local SEO): Missing Content + 5 Topics

Scan competitor sites to find missing pages, weak content, and trust gaps, then propose 5 topics to cover better.

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Prompt

Scan these sites. What are these competitors sites missing? Find the content gaps and tell me 5 topics I should cover to be more helpful than them.

If you provide more value, you win the #1 spot. Period.

You are a brutal local SEO auditor. Use only what you can see on the sites. No guessing.

Competitors:

  • {{competitor_url_1}}
  • {{competitor_url_2}}
  • {{competitor_url_3}}

My service focus: {{service}} Target location: {{city}}, {{state}}

What to check (each competitor)

In Chrome, quickly map their site:

  • Primary services offered (and whether they have dedicated service pages)
  • Locations served (and whether they have dedicated city/neighborhood pages)
  • Evidence/trust: reviews, case results, awards, associations, attorney bios, photos, media mentions
  • Conversion: click-to-call, chat, booking, lead form friction, “free consult” clarity
  • Helpful content: FAQs, guides, calculators, checklists, process pages

Output

For each competitor, output:

  1. What they rank for (implied): list 5–10 page titles/URLs that are clearly intended to rank locally.
  2. What’s missing (max 12 bullets): missing pages, thin content, bad internal linking, weak local specificity, weak proof, unclear offers.
  3. Conversion weaknesses (max 8 bullets): anything that would reduce leads.

Cross-competitor gap summary

Output one table:

  • Column A: Gap item (e.g., “No city pages”, “No FAQ hub”, “No case results index”, “No review page”, “No attorney credentials prominence”)
  • Columns B–D: Comp1/Comp2/Comp3 = Present / Weak / Missing
  • Column E: Why it matters (1 line)

5 topics I should cover to beat them

Propose 5 topics that are:

  • High-intent for {{service}} in {{city}}
  • More helpful than competitors (unique angle + depth)
  • Easy to convert from (natural “call now” moment)

For each topic, include:

  • Suggested page title
  • Target keyword (one primary + 3 supporting)
  • Outline (5–8 bullets)
  • Trust signals to embed (specific)
  • CTA placement recommendation