Counterbench Advisory is a Petrichor Strategy company. We exist because plaintiff trial firms deserve the same caliber of strategic AI guidance that Big Law gets from their innovation officers — without the $500K salary line item and without the vendor conflicts.
We combine deep expertise in strategic positioning with AI fluency to help plaintiff firms navigate the most consequential technology shift in the history of litigation.
We don't chase fees. We focus on results. We take your firm seriously, dig into the details, and deliver strategy that actually gets you to the finish line.
The carrier AI threat is real, urgent, and underappreciated by most plaintiff firms.
Strategy must precede technology. Buying the wrong tool is worse than buying no tool.
Vendor-agnosticism isn't a marketing claim — it's a structural requirement for honest advice.
The firms that build AI capability now will be the firms that survive the next decade.
Every plaintiff firm, regardless of size, deserves access to expert AI strategy.